Course Overview
What is Business Viability & Profitability about?
Do you know what tells you whether your business is financially healthy?
Business Viability & Profitability is a comprehensive online course that teaches you how to build and manage a profitable business. You’ll learn how to structure a high-demand portfolio, defend your pricing strategy, understand the financial metrics that show how the business is performing, and put financial controls in place to track results and manage the business effectively.
This vocational course uses a practical methods to help you answer three core questions that determine whether your business is financially sound: What should you sell? How should you price it? How do your financial decisions affect the business?
Estimated Course Duration:You can complete the course in in 1-year with 2–4 hours of daily dedication. That gives the flexibility to focus on your business while you create a financially aware culture inside it.
What's inside?
Each of the 5 modules builds your competence of a different part of your business finances, and together they give you everything you need to run a profitable, sustainable business.
Module 1: Establishing the Products and/or Services to Support Your SME Business Model.
Build your offering on purpose. You'll select a product and service portfolio your market actually wants and price it to earn a margin, not just a sale.
Module 2: Learning about Your SME Market and Industry.
See your market clearly. Learn to research your industry, track its trends, and read your competitors so opportunities reach you first.
Module 3: The Importance of Data Points, Metrics, and Financial Control for SMEs.
Run on evidence, not instinct. Set up the metrics, reporting, and financial controls that show whether your business is genuinely viable.
Module 4: SME's Vital Financial Indicators.
Module 5: Unpacking Financial Statistics for SMEs.
Module 1: Establishing the Products and/or Services to Support Your SME Business Model.
Build your offering on purpose. You'll select a product and service portfolio your market actually wants and price it to earn a margin, not just a sale.
- Define your target market and differentiate your offering within it, so you're not left competing on price alone.
- Test each offering's viability before you commit to it, and manage its lifecycle from launch through to the day it leaves your range.
See your market clearly. Learn to research your industry, track its trends, and read your competitors so opportunities reach you first.
- Apply Blue Ocean and Red Ocean thinking to decide whether to create new market space or compete where demand already exists.
- Use market research techniques and social media monitoring to spot demand for new products and services as it forms.
Run on evidence, not instinct. Set up the metrics, reporting, and financial controls that show whether your business is genuinely viable.
- Set performance targets and benchmark them against your industry, so you know what good looks like for a business like yours.
- Put governance and compliance in place early, and grow a culture of financial awareness so sound money habits don't depend on you alone.
Read the signals that matter. You'll interpret the key financial ratios and indicators that reveal your financial health and point to exactly where you can improve.
- Work out the total cost of every product and service you sell, and manage your inventory so stock converts back into cash.
- Appraise major investments with techniques like net present value and payback period, so you commit to equipment or expansion knowing what it should return.
See the full picture. You'll learn to read your balance sheet, income statement, and cash flow statement so you understand the current state of your business and can plan its future.
- Manage your working capital and analyze your cash flow, so growing sales translate into money the business can actually use.
- Forecast your turnover, then budget month by month with your burn rate known.
Who is this course for?
Whether you're just starting out or growing an established business, Business Viability & Profitability gives you the practical financial knowledge needed to build a profitable, sustainable business.
- Entrepreneurs who want to make product, price, and portfolio decisions that improve profitability.
- Business owners who want to read and interpret their own financial reports.
- Entrepreneurs who want every product, price, and portfolio decision to strengthen their margin.
- MSME owners preparing to budget, forecast, or plan for sustainable growth.
- Aspiring entrepreneurs who want a foundation in business finance before starting a business.
Why should you choose this course?
Key Outcomes
- A profitable business model: Build a model that aligns your products and services with your market to support long-term profitability.
- Real financial understanding: Gain a working knowledge of business finance so you can make informed decisions.
- Stronger financial management: Apply practical budgeting, forecasting, and cost control to keep your business stable and profitable.
- The ability to understand your financial reports: Analyze your performance using the key financial ratios and indicators that show your financial health.
- A secure financial future: Use strategic financial planning to grow your business through funding methods you understand.
How are you assessed and what support is available?
We build your learning around understanding, practical application, and ongoing support so you can use what you learn in real business situations.
- Knowledge Checks: Multiple-choice questions (MCQs) help you check your understanding of key concepts as you progress.
- Practical Activities: Individual and group activities give you opportunities to apply your learning to realistic business scenarios.
- Case Studies: End-of-course case study brings different concepts together and challenges you to apply them to more complex business scenarios.
- Certificates: You can earn certificates of completion and achievement for eligible courses and assessments.
- Learning Support: Access one-on-one tutoring, 24/7 support through ZeeBot, and direct support via Email, WhatsApp and Live Chat from Monday to Friday, 09:00 to 17:00.
- Additional Resources: Continue building your knowledge with free business resources and educational video content.
Want more profit from the work you already do?
Improve your margins, pricing, and cash flow, and keep more of what you earn. Sign up forBusiness Viability & Profitability today.
